They say to create the thing you wish existed… So that’s what I set out to do.

When I started my entrepreneurial journey, I was overwhelmed. There were so many moving parts — platforms, tools, strategies, systems — and no one was giving me straight answers about how to actually apply any of it to my business.

I spent way too many hours figuring out what worked, what didn't, and why so much of the generic advice online completely missed the mark for small business owners trying to build something real.

I knew I wasn't the only one.

So I built Rooted Social Creative to be the thing I wished had existed for me: a place where small business owners get clear direction, honest strategy, and real implementation support — not a list of buzzwords and a wave goodbye.

What I actually do (and why it matters)

I design Squarespace websites that look great and work hard — built for SEO from the ground up, not as an afterthought.

But here's the thing most web designers won't tell you: a beautiful website that Google can't find is just an expensive brochure. And a website that ranks but doesn't convert? Almost as useless.

That's why every site I build is paired with a strategy — because visibility without intention doesn't pay anyone's bills.

My core services:

• Squarespace Website Design — custom-built sites that are clean, conversion-focused, and ready to rank

• SEO & Local SEO — on-page optimization, keyword strategy, and content structure that gets you found

• AIO (AI Optimization) — making sure your business shows up when people search with AI tools like ChatGPT, Perplexity, and Google's AI Overviews — the next frontier of search, and one most businesses are completely ignoring

• Google Business Profile Optimization — because local search is still one of the highest-converting channels for service businesses

• Content Strategy & Copywriting — words that actually sound like a human wrote them (because one did)

I specialize in working with medspas, wellness businesses, and service-based small businesses that are ready to stop being invisible online.

I understand what it actually takes to run a small business.

Before I built my online career, I owned a highly successful hair salon in downtown Indianapolis. I know what it's like to be the owner, the operator, the marketer, the customer service department, and the one mopping the floor at the end of the night.

That experience is baked into how I work with clients. I don't give advice that sounds good in theory but falls apart in real life. I build systems and strategies that work around how you actually run your business — not some idealized version of it.

There's no reason to figure this out alone. That's literally what I'm here for.

Based in Fort Wayne, Indiana. Working with small businesses locally and nationwide.