What does Rooted Social Creative actually do?

We build Squarespace websites, write SEO and AIO-optimized copy, and set up the funnels and automations that turn your site into a lead-generating machine. Everything we do is designed to work together so your visibility, messaging, and conversions are all pulling in the same direction.

Why do you build on Squarespace?

Squarespace is polished enough to compete, optimized enough to rank, and simple enough that you can make updates yourself without calling anyone. You'll never be held hostage to a developer for basic changes.

What's a 90-Minute Jam Session?

It's the fastest way to get expert eyes on your business without committing to a full project. In 90 minutes, we dig into whatever's blocking you — your website, your SEO, your messaging, your funnel — and you walk away with a clear, actionable plan.

How long does a website project take?

Most projects wrap up within 4–8 weeks, depending on scope and how quickly content comes together on your end.

Do you work with businesses outside of Indiana?

Absolutely. Squarespace web design, SEO, and digital strategy are fully remote-friendly. Location doesn't matter — your goals do.

What's the difference between SEO and AIO?

SEO (Search Engine Optimization) helps your site show up when people search on Google. AIO (AI Optimization) is the newer layer — it's about making sure your content is structured so AI tools like ChatGPT and Google's AI Overviews actually reference and recommend you. Both matter right now, and we build for both.

Will I be able to update my site myself after launch?

Yes — and that's the goal. The Squarespace site will be designed so you feel genuinely comfortable navigating it. You can add a blog post, update your services, or swap a photo without waiting on anyone.

How do SEO and web design work together?

They should be planned together from the start. A well-structured Squarespace website with SEO-optimized copy, fast load times, and clear navigation tells search engines and real humans that you're worth paying attention to. When design and SEO are aligned, your site doesn't just look good — it performs.

How do I know if my site needs a redesign or just SEO work?

If people are finding you but not converting, it might be a design or copy problem. If nobody's finding you at all, SEO is probably the priority. If it's both — we fix both. The 90-Minute Jam Session is a great place to start if you're not sure which problem you're actually solving.

Do you offer ongoing support after launch?

Yes. Once your site is live, ongoing support is available for updates, SEO improvements, content tweaks, and performance monitoring.

Can you SEO my website if it's not built on Squarespace?

Absolutely. Whether your site is on WordPress, Wix, Webflow, or something else, SEO strategy works at the content and structure level. If your site can be edited, it can be optimized.

About Ronni Morgan | Squarespace Web Designer, SEO & AI Optimization Expert | Rooted Social Creative

Hey! I’m Ronni Morgan

Web Designer · SEO & AI Optimization Strategist · Small Business Expert

A woman with curly hair smiling at the camera, standing on a beach with the ocean and cloudy sky in the background.

They say to create the thing you wish existed… So that’s what I set out to do.

When I started my entrepreneurial journey, I was overwhelmed. There were so many moving parts, like what platforms, tools, strategies, and systems I should choose, and no one was giving me straight answers about how to actually apply any of it to my business.

I spent way too many hours figuring out what worked, what didn't, and why so much of the generic advice online completely missed the mark for small business owners trying to build something real.

I knew I wasn't the only one.

So I built Rooted Social Creative to be the thing I wished had existed for me: a place where small business owners get clear direction, honest strategy, and real implementation support.

What I actually do (and why it matters)

I design websites that look great and work hard, built for SEO from the ground up, not as an afterthought.

But here's the thing most web designers won't tell you: a beautiful website that Google can't find is just an expensive brochure. And a website that ranks but doesn't convert? Almost as useless.

That's why every site I build is paired with a strategy, because visibility without intention doesn't pay anyone's bills.

My core services:

Website Design — custom-built sites that are clean, conversion-focused, and ready to rank
SEO & Local SEO — on-page optimization, keyword strategy, and content structure that gets you found
AIO (AI Optimization) — making sure your business shows up when people search with AI tools like ChatGPT, Perplexity, and Google's AI Overviews — the next frontier of search, and one most businesses are completely ignoring
Google Business Profile Optimization — because local search is still one of the highest-converting channels for service businesses
Content Strategy & Copywriting — words that actually sound like a human wrote them (because one did)

I specialize in working with medspas, wellness businesses, and service-based small businesses that are ready to stop being invisible online.

I understand what it actually takes to run a small business.

Before I built my online career, I owned a highly successful hair salon in downtown Indianapolis. I know what it's like to be the owner, the operator, the marketer, the customer service department, and the one mopping the floor at the end of the night… literally.

That experience is baked into how I work with clients. I don't give advice that sounds good in theory but falls apart in real life. I build systems and strategies that work around how you actually run your business — not some idealized version of it.

There's no reason to figure this out alone. That's literally what I'm here for.

Based in Fort Wayne, Indiana. Working with small businesses locally and nationwide.

Contact Me

Close-up of a woman with curly red hair wearing glasses, smiling outdoors with a grassy yard and trees in the background.

Ronni Behind the Scenes

When I’m not working, I’m likely hanging out with my spouse, our Aussie, Moose, our foster pup, Arlo, and our orange menace of a cat, Junie.

I’ve also been known to get up on stages and spend time as a guest on various podcasts discussing the various nuances of existing at the intersection of being disabled, neurodivergent, and a business owner.

I’m a sucker for rewatching my favorite comfort shows: Schitt’s Creek, Ted Lasso, Somebody Somewhere, and The Righteous Gemstones. And, checking out new True Crime docs the second they hit Netflix.

I love being outside, even if it’s just hanging out on our patio while the dogs run around the backyard.

I love to read (or listen to) books, and use my library card A LOT.

And, I’ve been told I’m bewilderingly easy to talk to and connect with. I love getting to know people and cultivating relationships with folks all over the world. I make friends everywhere I go, which probably makes it sound like I’m an extrovert, but realistically, I’m more of an ambivert; that is, I have strong qualities of both extroversion and introversion.

Anyway, if you’re looking for website help and/or need guidance on your SEO/AIO strategy and implementation, and you want to talk to someone who sounds like an actual human and can make it all make sense, I’m your girl. Head over to my contact page, fill out the form, and I’ll be in touch soon.